We started working with InmOkey, working mainly in MDQ
We provide the Colegio Profesional de Martilleros in MDQ with technology.
Looking to get our own leads, we launched Mar del Plata 365
We signed business agreements and provided Mendoza and Córdoba provinces with our technology.
We joined the Property/OLX team, with the challenge of launching the CRM in LATAM. In November, we migrated from OLX to Panamera.
In march, we started migrating accounts from Ecuador and Peru. Now, we are focusing on launching in Colombia.
It was something we had to do. The CRM is still evolving and taking shape, but no one has ever performed a thorough analysis about the usability of the system or the impact it may cause when launching a new feature.
Most importantly, research allow us to identify the problems and challenges related to design: Validate (or not) our ideas, find patterns and common points between the different groups of users; this will lead us to understand their necessities, goals, and mind models. It also help us to design our business and product strategy, taking into account what the customer needs.
It was hell of a challenge. The ‘’new normal’’ forced us to reinvent ourselves and adapt new methodologies that blend into this new context. The interviews with the clients from different countries took place via Zoom. We worked together with Mariela, Sandy and Charly, who coordinated the schedule for the interviews.
The most difficult users. With that in mind, we tried to identify and interview the users that had had negative experiences with the system, not only because they faced technical limitations and were not able to understand the CRM, but also because they encountered problems when using the system.
Today, we are migrating old OLX users to the CRM. This process presented some technical difficulties that were solved during the research.
During the last two months, we performed a total of 20 interviews with users from Peru and Ecuador. Each interview lasted for about 90 minutes. The interviews were divided into two different blocks, one being ‘’Commercial’’ and the other one ‘’Administrative’’.
As we mentioned before, we wanted to interview the users that had had problems with the use of the CRM or any specific function such us uploading ads.
The most interesting part of this research is that we obtained the most varied insight, coming from the use of the CRM and also from what our brand (Properati) means to them.
"I use Urbania and I want to use OLX. I spoke to Santiago and they solve all the problems I had. After that, I was migrated to Properati and they took everything away from me. OLX Is no longer a thing, I don’t get any more leads from OLX. The CRM made my work harder. My father upload the ads."
At the moment, I am posting ads in Plusvalia, Vive 1 and Properati. I thought I was going to receive more ads from Properati… But I didn’t. I have some other problems too, since I have to enter the portal to see if there are messages there, because I don’t receive messages in the same way I do on other portals.
"Previously, I used OLX and it just simply spread to Plusvalia, Vive 1 and that was it. It was super quick. Now, the first thing we see is that we are not receiving messages from OLX and the ads migrated to Properati look terrible."
"I recommended Properati to various colleagues, but there is a thing. Some of them told me: ’Rafo I don’t have a response from my leads, from the market…’, You have to do something in order to create more publicity so people know of the existence of Properati."
"When the users of our main account want to erase an ad because it’s been rented or sold, they do not have the option to do so. Only the admin user is able to delete ads."
"We have a person in the office and we use notebooks to schedule visits, we answer our phones and we made our contacts. If I have to show a house, that person would call me and we arrange the date and then we let the client know."
